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Quote chasing21 July 2026 · 6 min read

Why your quotes go cold, and how to chase every one, automatically

You already did the hard part: you priced the job and sent the quote. The money you're leaving on the table isn't lost to competitors. It's lost to silence.

The Office Voice team

Every business that quotes work has the same leak. A quote goes out, the customer says "thanks, I'll have a think," and then… nothing. Not a no. Just silence. Three weeks later it's buried under forty newer emails and you've mentally written it off.

The uncomfortable truth is that most quotes don't die because the price was wrong. They die because nobody followed up at the right moment, in the right way. The customer got busy, the quote slipped their mind, and the one nudge that would have converted them never happened.

48hrs
the window where a quote is most likely to convert
1 in 4
quotes that close purely from a well-timed follow-up
$0
extra you spent winning them: the work was already priced

Why follow-up doesn't happen

It's not laziness. Following up on quotes is genuinely hard to do well, for three reasons:

  • Timing. The right moment to chase is 24–48 hours after sending, right when you're heads-down on the next job and can't stop to make a call.
  • Tone. A pushy chase reads as desperate. A good chase sounds like a helpful check-in. Getting that right, every time, is a skill.
  • Volume. Ten open quotes is ten reminders to set, ten calls to remember, ten threads to track. Nobody keeps that in their head.

What an AI teammate does instead

Office Voice watches your open quotes and rings the customer at the moment that converts: a warm, natural phone call, not a templated SMS blast. It references the actual quote, answers the obvious questions, and either books the work or captures exactly why the customer is hesitating.

AI

Hi Sarah, it's the team from Ridgeline Studio calling. This call's handled by our AI assistant and it's recorded. I'm just following up on the quote we sent through yesterday for the website build. Did you have any questions about it?

Customer

Oh yeah, it looked good, I just wasn't sure about the timing for the launch.

AI

No worries at all. The build phase is the last stage, so we'd be looking at launch around week three. If that works, I can pencil you in to start. Otherwise I'll note you're keen and someone will lock in dates with you. Which would you prefer?

A real quote follow-up, 24 hours after the quote went out

The follow-up is the product

The quote was always going to sit in an inbox. The difference between a won job and a cold quote is a single, well-timed conversation. And that's exactly the thing a busy owner never has time for.

Every hesitation becomes a note, not a dead end

When a customer isn't ready, that's not a failure. It's information. Office Voice captures the reason in the customer's own words ("waiting on finance," "comparing two quotes," "holiday until the 20th") and remembers it. The next touch picks up exactly where the last one left off, so nobody ever has to re-explain themselves and no thread starts from scratch.

That's the shift: from a pile of quotes you feel guilty about, to a pipeline that chases itself and tells you only the things that need a human. Read how the same engine closes the other half of the cycle in Get paid faster, or see the whole loop in Quote to paid.

See it on your own Xero

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